I read "The Art of Social Media" by Guy Kawasaki for this reading reflection.
1) What was the general theme or argument of the book?
This book gives you a step by step guide on how to use social media and get the most out of it. It covers many topics ranging from how to create a profile, how to gain more followers, and tricks on how to use each social media site. The main social media platforms this book covers are Facebook, Instagram, LinkedIn, Google+, Twitter, and Pinterest.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
I think this book enhanced what I am learning in ENT 3003 because social media has become a very important form of marketing. Most social media sites are free and just take time and effort to become a useful marketing tool. This book has taught me a lot about social media that I did not know and most importantly how to optimize my use of it. I can easily apply this knowledge to a marketing plan for a new business.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
The exercise I would create would be for students to create a week long editorial calendar. They would need to create posts, decide what platforms they would use, how often and when the posts would go out, and how they plan to increase their follower base. I believe an exercise like this would be able to test a lot of the knowledge students would learn from this book.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
The biggest surprise to me is that it is actually good to make the same post multiple times a day, and that you should post at least three times a day if you want people to interact with your content. I also thought that you don't want to overwhelm people with the amount of posts you make. But through a short study it was actually found that by posting the same post multiple times a day more people see and interact with it and that number out ways the amount of people that unfollow you because you post too much.
"The Art of Social Media" by Guy Kawasaki sounds like an interesting book. I can see where this book can help us to better use social media to market out entrepreneur products. I am surprised also, that the author suggests to post the same post multiple times. I can see that the purpose is to ensure that lots of people see the post no matter what time they are using social media. But for people who are on social media a lot, seeing the same post over and over can get very annoying.
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