Appearance: For our male customers they have your typical frat star look. Their typically wear khaki shorts and a collared or button down shirt. When they go out drinking you can find them wearing Hawaiian shirts. They have longer hair and its split half and half with who has facial hair. They are always wearing Sperry boat shoes.
For our Female customers most are in sororities. They spend their days in class, nights at their sorority houses, and weekends in Midtown. When they go out they like to wear crop tops with either ripped jeans, jean skirts, or short shorts. They typically wear some kind of heal or wedge. They are also always wearing a full face of makeup and straightened hair. Often you find them carrying a small purse that they always end up losing during the night.
Hobbies: My customer likes to go out and get wasted. They start their partying started on Wednesday and ride it through till Sunday. Their big days to go out are Friday and Saturday. They prefer to go to Midtown over Downtown because its cheaper to get wasted. When they aren't drinking they are typically in their greek life house catching up with brothers or sisters. They love to watch The Office and Greys Anatomy.You can also find them playing intramural and club sports. They love to go to the gym to keep their bodies in shape and work off of the calories from drinking. But don't worry they are studious too. You often find them cramming in the library trying to finish an assignment on time or preparing last minute for an exam. But after the work is done Midtown is where you will find them.
Characteristics: My customers do not have children. Their biggest priorities are passing classes and having fun, emphasis on the FUN. They don't read often besides for what is mandatory for class, and even then it's the cliff notes. They feel young and invincible and like to do daring things. Overall, they want to work hard and play harder.
Education: 90% of my customer are college students. My first release will be at the University of Florida and spread to other universities.
Questions:
What do you have in common with the customer avatar?
- I too am a college student and want to have the full college experience. I love both The Office and Greys Anatomy. I am also involved in intramural and club sports. The main differences between myself and my customer is I prefer to go to downtown and drink enough to feel good but not enough to lose control.
If you have anything in common with the avatar, do you think that is a coincidence? Why?
- I think our similarities are a coincidence only because we are both college students. If I was not a college student I would not have much in common with my customers.
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