Who: I found that the who that applies to my problem is not simply all college students and young adults. The who depends largely on if they go out to party, where they go out to party, and how much they usually drink. I talked with one female who says that she doesn't drink often and when she does it is usually at home with a few friends. I talked with another male who said that he does not have the problem because he doesn't binge drink and therefore doesn't have a problem keeping track of his keys. Because of these interviews, I determined that this problem applies specifically to those who go out to crowded bars or house parties and drink excessively. It is important to note that the where the person was drinking greatly affected if they would lose their keys. Two of my interviewees mentioned that when they have a chill night out and go downtown to less crowded bars they do not lose their keys. It is when they go out to crowded bars or house parties.
- The who that does not have this problem is mainly college students and young adults who do not drink. This covers a decent percentage of college students that we would have to take out of the market for this product.
What: I found that when I mentioned losing your keys people often also brought up losing their phone and ID. This is where I made a distinction between what the problem is and what they solution is. Two of my interviewees suggested combining in your phone and ID to the product. But through conversations with other interviewees I determined that the problem and solution would be different. Losing your phone and ID are a different problem because you constantly take out your phone and ID during a night out, compared with your keys you only need when you leave your home and when you get home. You never have to take them out. This is why I specifically focused the problem on losing your keys and created a solution to only solve that one problem.
Why: The under lying cause is excessive drinking. The difference between those in the boundary and those who are outside the boundary seem to be the amount a person drinks in addition to where they drink. The more a person drinks and the more crowded an area they are in the more likely they are going to lose their keys.
Inside the Boundary Outside the Boundary
WHO: Those who drink excessively Those who do not drink
Those who drink in crowded areas Those who do not drink in crowded areas
Those who drink in moderation
WHAT: A way to not lose their keys A way to not lose their phone and ID
A product that keeps their keys A product that keeps their phone and ID
attached to their body attached to their body
WHY: College students and young adults People misplace small items easily
drink to much in crowded areas and
lose their keys Pockets are not made deep enough to keep
keys from slipping out
Purses aren't secure enough to keep keys
from falling out
I don’t think the reason people lose their key has to do as much with heavy drinking as the environment where one is. In my opinion, being somewhere with loud music, dancing, and lots of moving around creates the opportunity to lose one’s belongings no matter the level of intoxication. I’m sure heavy drinking makes one more likely to lose things, but it’s good to realize there is an entire market you might be dismissing by simply focusing on the people that drink.
ReplyDeleteIt may be worth expanding into the phone and ID problem as well. If people are willing to buy a product to prevent themselves from losing their keys, they probably also want to not lose their phone and ID as well. If not immediately, it could be an idea to add down the road if the product for keysworks out well.
ReplyDelete